Event sponsor SenterNovem. Taken from the book “Breakthrough”, special edition for TEDxAmsterdam 2009.
In 2009 sustainability is firmly on the agenda of national and international governments, the private- and the non-profit sector. A sense of urgency has arisen that sustainable solutions are necessary. This sense of urgency has developed into attention for policies and implementation in the area of sustainability by the government and into vision and product development in the private sector. The focus on Cradle to Cradle is a prime example of this.. Now is the time to act. Breakthroughs are needed in our thinking and planning. A critical mass is needed to achieve this: More and more people have to design practical sustainable development.
From thought to action
Through the Learning for Sustainability Development (LfSD) program, SenterNovem helps organizations, individuals and society as a whole, make a sustainable comparative assessment and translate the concept of sustainability into concrete action. The aim of the program is to get effective learning processes in motion, in order to enable people to sustainable considerations when decisions that will affect the development of a clean, just and prosperous world. In order to achieve a sustainable assessment, improving competencies is of the essence. Some of these competencies are: Thinking in systems Seeing the cohesion of nature, society and economy. Spotting and preventing the shift of unsustainable effects to other fields of knowledge, to future generations or elsewhere in the world.
Ideas worth spreading
The LfSD program collaborates with parties who have “ideas worth spreading”. LfSD has for example put Louise Vet’s name forward to speak at TEDxAmsterdam. She will talk about system thinking from an ecological perspective. A random selection of other “ideas worth spreading”, made possible by LfSD.
10 tips for smart control
The book, “10 tips for smart control” by SenterNovem employee Caroline van Leenders, gives tips for tranformation processes aimed at sustainable development. The book can be downloaded for free at www.slimmesturing.nl.
In company Cradle to Cradle
Written by Mariek van der Werf, this book gives inspiration and lessens learned on how the Cradle to Cradle concept can be implemented. It shows fifteen practical Dutch C2C examples.
Sense and sustainability
This book, written by Ken Webster and Craig Johnson gives insights into the way in which sustainable development and part of its subject matter can be utilized for developments into new ways of thinking, innovations on the cutting edge of design, industry and business.
Essays on Sustainable Development
The essays on Sustainable Development contribute to thinking about sustainable development in the Netherlands. There is a lot of emphasis on the performance of government. As many discussion and perspectives as possible are given. The essays can be ordered or downloaded on www.lerenvoorduurzameontwikkeling.nl
The Cradle to Cradle information map
This map was formed by literature research and think tank sessions with experts in the area of Cradle to Cradle. It is not an argument map, but an information map that explains what C2C is and how it can benefit and organization. The map can be downloaded from www.lerenvoorduurzameontwikkeling.nl.
Senternovem, for innovation and sustainability
A strong innovative business community in a viable, sustainable society.
Senternovum stimulates sustainable economic growth by bridging the gap between the market and government both nationally and internationally. Companies, (knowledge) organizations and governments can approach Senternovem for counsel, information and financial support. We connect companies who strive to work towards a sustainable and innovative society with pasion and enthusiasm.
SenterNovem is an agency of the Ministry of Economic Affairs and realizes policies under the authority of the Government of the Netherlands in a professional, effective and inspiring manner.




