Who’s who at TEDxAmsterdam from TEDxAmsterdam on Vimeo.

Global innovation firm frog design created a wonderful Who’s Who application for TEDxAmsterdam. The service assisted delegates in putting names-to-faces and discovering the ‘Breakthrough Moments’ of other visitors. The results were visible on screens throughout the venue as well as on Iphones of delegates.  The video above gives a good idea of the visual interface.

Pete Matthews, Creative Director at frog design’s Amsterdam branch, in his nice review of TEDxAmsterdam, titled “The Theatre of TEDxAmsterdam”. also provides some background on the application:

“We created the ‘Who’s Who’ application to help visitors put names-to-faces and discover others within the TEDx community. At our photo-booths, we asked attendees to strike-a-pose and smile.

Using our bespoke software, the photos were sliced into three digital cards (head, body, legs) and linked to visitors’ registration data and ‘personal breakthrough’ statements. Then, just like the kids game, these cards were shuffled into weird, ‘mash-up’ combinations and displayed as real-time screen animations around the venue.

We also created a counterpart iPhone web app. This enabled individuals to match to others with similar interests and to learn about the Speakers. We captured over half the audience and certainly created some conversations and laughs. Wired UK also enjoyed it, calling it a ‘particularly smart’ app.”

Well, we at TEDxAmsterdam also thought this was a great addition to the event. Both the service itself as well as the social process around it were enjoyed by all. So a BIG thank you to the team at frog design: Till Grusche, Pete Matthews, Daniel Fischer, Travis Choma, Emily Miller and Cees van Dok!

• Still want to check out how it works? Point your iPhone’s web-browser to http://tinyurl.com/tedxams and follow the onscreen instructions to install and launch
• Want to know more? Drop a line to Till Grusche at frog design

• Who’s Who at TEDxAmsterdam?