VIDEO: Christien Meindertsma on PIG05049

TEDxAmsterdam: Christien Meindertsma from TEDxAmsterdam on Vimeo.

Christien Meindertsma’s fascinating talk at TEDxAmsterdam is based on her book PIG 05049, that documents an astounding array of products with different parts of an anonymous pig called PIG 05049..

Meindertsma reveals the  lines between raw materials and producers, products and consumers that have become so invisible in an increasingly globalized world. The findings of her research came as a complete surprise to almost everyone in the audience.

Christien Meindertsma started her own studio, Flocks, after graduating the Academy for Industrial Design in Eindhoven, the Netherlands. Meindertsma explores products and raw materials in unusually thoughtful ways. For her first book, Checked Baggage (2004), Meindertsma purchased a container filled with a week’s worth of objects confiscated at security checkpoints in Schiphol Airport after 9/11. She meticulously categorized all 3267 items and photographed them on a white seamless background. Meindertsma’s second book, PIG 05049 (2007), is an extensive collection of photographic images that documents an astounding array of products that different parts of an anonymous pig called 05049 could support.

Currently Meindertsma is in the race for the Rotterdam Design Prize 2009.

Video

Reports on her talk

Conference Basics: “Designer Christien Meinderstsma presented her book “PIG 05049″ an art product yes, but really a research that highlights how much we don’t know about where the raw materials of many of our everyday stuff comes from. She made the audience laugh several times during her presentation -even when facing technical difficulties- and delivered a big dose of happiness (she wouldn’t be the only one to do so).”

Ode: “Christine Meindertsma volgde twee jaar lang een varken, ze onderzocht wat er mee gebeurt en waar hij in terecht komt. En dat is nogal wat, bijvoorbeeld in kogels, vanillepudding en drop. Slecht nieuws dus voor vegetariërs die dol op vanillepudding zijn, maar ook voor de presentator van TEDx, Joris Luyendijk, die Meindertsma bedankte voor het bederven van zijn hobby: drop eten. De kernvraag van haar verhaal was: beseffen we als samenleving waar onze producten van gemaakt zijn, en willen we dit?

Intrigued? Visit Christien Meindertsma’s website, and do not forget to buy Christien Meindertsmas book: PIG 05049″